More and more corporations are giving away wallpapers as corporate giveaways. This is one of the fast rising trends in the world of corporate giveaways and corporate marketing.
It’s easy to see why more firms are using wallpaper packages as gifts. First of all, they’re fairly compact. Second, they offer a tremendous amount of variety and designs. Third, they don’t cost all that much. And fourth, there are many alternative uses for them.
Just because somebody gave a client a wallpaper package, it doesn’t necessarily mean that the client would unwrap it and install it on their walls. Many wallpapers can actually be mounted and put on display as art objects. Some can also be used for alternative uses as parts of an assembly or even turned into scrapbook material. It all depends on the design, texture and package size.
With that said, it’s too easy for any company to just jump on the wallpaper bandwagon with both feet and end up doing all the wrong things. The truth is, it’s easy to grasp the aesthetic appeal of wallpaper as corporate giveaways. The problem is, it’s quite difficult to find the right vendor. Make no mistake about it, if you give the wrong wallpaper from a less than stellar supplier, you might end up creating more problems than you solve.
The whole point of corporate giveaways is to put your brand on display. You’re either creating new relationships, or you’re trying to maintain existing ones. Whatever the case may be, your brand is on display. If you commit any missteps or make bad decisions as far as the quality or quantity of the wallpaper you give away goes, your brand might suffer.
This is why it’s really important when looking for this type of corporate gift to find the right vendor. Unfortunately, this is easier said than done. As you probably already know, finding corporate gift vendors can be a hit or miss affair. For every high quality, thoroughly professional vendor, there are a much larger number of companies that just do things by the seat of their pants.
Many of these are fly by night operations. Many of these cut corners by offering low quality, shoddy products. Many of these try to lure you in with ridiculously cheap wares and leave you hanging as far as availability and quality are concerned. Put simply, there’s just so many things that could go wrong.
Accordingly, you need to be more careful when looking for the right Singapore wallpaper shop. You’re not just looking for a shop in actuality. Instead, you are looking for a strategic partner that would enable your brand to look good over the long haul to the right people.
Be More Strategic and Methodical When Looking for Vendors
The simple solution is that you should be strategic and methodical when looking for the right Singapore wallpaper shop. The best way to do this is to ask the following questions. Depending on the answers you get, you would quickly know whether you’re in contact with the right provider, or you might need to keep looking.
Can the shop accommodate a wide range of designs?
There is no shortage of wallpaper shop in Singapore and elsewhere. The problem is, they possess a wide diversity as far as manufacturing capabilities, design aesthetics and preferences go. This is why it’s really important to start the conversation on the topic of design. Do they have the manpower, infrastructure or track record of accommodating a wide range of designs?
Design diversity is crucial for your corporation because you want your recipients to feel that they are getting something distinctive. If the Singapore wallpaper shop you’re sourcing your materials from is flooding the market with a narrow range of designs, then it’s very hard for your recipients to feel special when they receive your wallpaper gift.
Does the prospective vendor provide intensive customization services?
Customization, of course, falls into a spectrum. It can go from just a simple blank spot where you can put on a sticker of your corporate logo to specialized printing of your corporate message. It’s important to have a clear idea as to where the particular wallpaper shop you’re thinking of doing business with, falls within this spectrum. Now, ask yourself whether the customization they provide is intensive enough for your purposes.
Can the shop deliver volume materials?
Another key factor to consider is volume. If you are trying to pursue a comprehensive marketing strategy that involves a wide geographic area and a huge number of potential recipients, you need to partner with a company that is up to the job. They can’t just produce a handful of goods. They have to be able to come up with a large number of gifts in a relatively short period of time.
Can the firm deliver volume materials on time?
Depending on the particulars of your corporate giveaway campaign, timing may be very sensitive. This is especially true if you’re trying to pair your giveaway campaign with some sort of holiday or some sort of corporate time table. Whatever the event may be, make sure that you are dealing with a company that can deliver on a staggered schedule.
In other words, they’re not just going to drop all materials all at once. They can at least schedule the materials to be delivered to you in waves. This increases your firm’s versatility. This also enables you to make sure that you are able to give the right gifts at the right time, to maximize the right impact.
Does the prospective supplier accommodate volume discounts?
There are lots of suppliers out there that can produce Singapore wallpaper very quickly. They can also accommodate volume. The problem is, their costs are fixed and they really can’t move all that much as far as pricing is concerned. This can be a serious problem, especially if you feel that you are ordering at a high enough volume that you should at least get some sort of discount pricing.
Don’t partner with a firm that is very inflexible or won’t move as far as volume discounts are concerned. After all, you may be giving away gifts, but these gifts have the ultimate purpose of producing a return on investment. Doing business with a Singapore wallpaper shop that is unwilling to cut you a break on pricing is going to cut into your return on investment.
Do they have a track record of happy corporate customers?
It’s important to make sure that whichever shop you deal with has a track record of dealing with corporate customers. We’re not talking about firms that deal only with individual buyers. The dynamics there may be very different from yours. Instead, look for a vendor that has a track record of not only doing volume corporate work, but have a collection of happy corporate customers.